Discover Forevermark

Beautiful, Rare and Responsibly Sourced

Van Cott Jewelers in Vestal, NY is proud to partner with De Beers Forevermark, offering the most beautiful diamonds to our customers in the Southern Tier. Standing for the rarity of their natural diamonds, as well as ensuring they are responsibly sourced, De Beers Forevermark's values are perfectly aligned with our own.
FOREVERMARK.COM

The Black Label Collection

The De Beers Forevermark Black Label Collection includes five shapes - round, square, cushion, oval, heart - each cut with exceptional symmetry to showcase the unrivaled beauty of a De Beers Forevermark diamond. A new generation of diamonds, this collection uses leading knowledge and technology to cut diamonds that exude the most brilliant light - dazzling the person who wears it and everyone who sees it.
Explore the Collection

Engagement & Commitment Collection

Your love story is one of a kind. The diamond that represents it should be, too. A De Beers Forevermark engagement ring is a symbol of your enduring commitment to creating your Forever as a couple – featuring a uniquely inscribed diamond that is as beautiful and real as your love for each other.
Shop the Collection

Register Your Diamond

Registering your diamond online identifies it as uniquely yours. Once registered, you can log back into your My De Beers Forevermark Account to view and download digital copies of your De Beers Forevermark diamond Grading Reports.
LEARN MORE

Responsibly Sourced

De Beers Forevermark diamonds are responsibly sourced. They come from mines that not only comply with strict political, financial, social and environmental requirements, but also benefit the communities in which they are operating. This ensures that each De Beers Forevermark diamond can be given or worn with pride.
OUR COMMITMENT TO YOU

A Diamond Is Forever

A diamond brand from The De Beers Group, which has a history of diamond expertise spanning more than 130 years, De Beers Forevermark is committed to the unwavering and passionate pursuit of the world’s most beautiful diamonds, brought to you with integrity. In De Beers Forevermark’s constant pursuit of absolute beauty, every De Beers Forevermark diamond undergoes a journey of rigorous selection. De Beers Forevermark goes beyond the 4Cs in search of only those diamonds that meet its strict standards for quality and beauty.
DISCOVER MORE