To All Our Friends,
It is with sadness and a sense of gratitude that Bill and I share with you the news that Van Cott Jewelers will be closing its doors after 111 years. This is truly a decision we don’t want to do; we certainly don’t need to do; it is not something we look forward to.
This is something we have to do.
For over a century, Van Cott Jewelers has been honored to serve this incredible community. We’ve been part of so many special moments—helping you pick out the perfect engagement ring, celebrating milestones, or simply finding the piece of jewelry that makes your heart sing. We are also proud to have been voted the #1 Jeweler in the Southern Tier for 38 years, a recognition we hold dear, and that reflects the trust and loyalty you’ve shown us year after year. To say it’s been a privilege would be an understatement.
Before we say goodbye, we invite you to join us for our Going Out of Business Sale starting tomorrow. It’s a chance to own a piece of history—whether it’s a Birdie Levine Creation, a beautiful diamond, a stunning gemstone masterpiece or whatever your heart desires. These pieces and many others will be available for the last time and we’d love for you to take home a part of what has made our store, Van Cott Jewelers so beloved in our community.
Thank you for your loyalty, your trust and for allowing us to be a part of your lives for all these years. The memories we’ve shared with you will stay with us forever. We hope to see you before our final day and we want to express just how much your support has meant to both of us.
With heartfelt thanks,
Birdie & Bill Levine
And all the Van Cott ‘Gems’